28 Mar 2017

Simple Tips To Vastly Improve Your Retargeting Campaigns

by Alex Chaidaroglou | with 0 Comment | in Paid Acquisition

Virtually every business with an online presence has run retargeting ads at some point.

These are the ads that once you visit a site, they keep following you around the web, from Facebook to various other online sites.

What most businesses get wrong is that they are treating every visitor the same way. This means that regardless if you visited 1 page or 10, stayed on a page for 1 second or 5 minutes, purchased or not, you will be retargeted the same way and you will see the same ads as everyone else.

25 Jan 2017

Interview With David Cacik – Head of Marketing at LiveAgent

by Alex Chaidaroglou | with 0 Comment | in Growth Hacking

A few weeks ago I had the delight to talk with David Cacik, Head of Marketing at the bootstrapped helpdesk software LiveAgent, who is also a WeeklyGrowth reader.

He had some very interesting insights to share, which we thought would be very interesting to WeeklyGrowth’s readers. So, we decided to do an interview, where David will cover topics like:

How to decide on which competitors’ brands to bid on
Pros & cons of being in a highly competitive market
Bootstrap vs funded SaaS
Tweaking and trying different pricing strategies

And more. Regardless if you are into SaaS or simply digital marketing, I am sure you will find many gold nuggets in this interview, just how I did.

Without further ado, let’s get to it!

07 Dec 2016

How To Get Top Content Rankings (And Translate Them Into Sales)

by Alex Chaidaroglou | with 2 Comments | in Content Marketing

Most established B2B companies engage in some form of content marketing…

As I have said in the past, unless the competition in your industry is fierce, even modest attempts at content marketing will pay off.

The results might come in various forms such as people getting to know your brand, unaffiliated leads and customers, more people searching for your brand instead of generic keywords (i.e. Searching “Salesforce” instead of “CRM“) organic traffic and more.

In this post I want to focus on the latter (organic traffic), how to get it with your content and some ways you can easily translate that into sales, by building an automated system.

27 Oct 2016

Adwords Cost Per Acquisition: Smart Ways To Reduce It

by Alex Chaidaroglou | with 4 Comments | in Paid Acquisition

Hey everyone, my schedule has been pretty tight the past months, so from now on I will be writing a monthly blog post instead of a biweekly one.

I believe that Google Adwords is something that every business has to figure out how to make it work for them.

The cost for some keywords can be extremely high and it will keep going higher and higher, because that’s the nature of paid advertising.

If we take this into account, you want to start as early as possible and make it profitable, so your account has both historical data and a healthy track record.

In this article, I want to share with you some tips that I have been using to reduce Adwords’ cost per acquisition in the Adwords level (not landing page optimization etc).

27 Sep 2016

Ultimate Net Promoter Score (NPS) Breakdown: Interview With Grigore Raileanu

by Alex Chaidaroglou | with 3 Comments | in Customer Success

I was at SaaStock last week, so this article got pushed a week later. By the way, very solid conference, if you are into SaaS in Europe I suggest you attend it next year.

Net Promoter Score (NPS for short) is pretty popular among SaaS people. Some people obsess over its number, others hate it and most of us fall somewhere in between. NPS is not only limited to SaaS, but to other businesses as well, such as brick and mortar businesses.

I didn’t know much about NPS, so after reaching out to me and reading a couple great posts of his, I invited over Grigore Raileanu, CEO of Retently, WeeklyGrowth subcriber and successful SaaS entrepreneur to shed some light on the topic.

This interview is a no-BS approach to NPS, answering topics like:

1) Why NPS number is irrelevant

2) What are some NPS benchmarks, but why they are misleading

3) How to use NPS to reduce churn, get more advocates and increase MRR

I really enjoyed this interview, it taught me a lot and Grigore killed it with his answers. I am sure you will find great value in it.

Without further ado, let’s get started!

08 Sep 2016

How To Get A Modern Design For Your Startup On A Budget

by Alex Chaidaroglou | with 0 Comment | in Strategy

Hey everyone, I hope you had a great vacation! This article came a week late due to lack of time.

So, if you have done any qualitative analysis (aka watching how visitors interact with your website) you will have seen that most people have a quick overall look, maybe spend a couple minutes on something that catches their attention and then they either sign up or leave.

What this tells us is that at least in the SaaS industry, people mostly look at the overall “feel” of the company and if it presses their buttons they sign up. If not, they bounce.

Of course you have to pay attention to everything, but you don’t have to micro-manage every little detail of your site, because the vast majority of your visitors won’t see it.

09 Aug 2016

How to Create Engaging Content for “Boring” Industries

by Alex Chaidaroglou | with 0 Comment | in Content Marketing

Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting…

Since you are reading this, I will assume you are in the latter. Hey, there is nothing wrong with that. Actually these industries are usually the most profitable!

So, you have probably heard about content marketing, you want to include it in your marketing plan, but you have no idea how to do it.
Read More

02 Aug 2016

Customer Development Process: Get Started Guide

by Alex Chaidaroglou | with 2 Comments | in Strategy

Something you probably don’t know about me is that I have tried launching a B2B SaaS some time ago and I am currently working with the team on getting another one off the ground.

In my first attempt, I googled various terms on “how to get started” and this SaaStr article along with Alex’s take on customer development caught my attention. Once I knew what customer development was and tried it, I became a fan of it for life…

To both of my endeavors customer development has been crucial in shaping everything.

20 Jul 2016

The Best Paid Acquisition Channels For B2B SaaS

by Alex Chaidaroglou | with 3 Comments | in Paid Acquisition

Traffic sources and acquisition channels are one of a marketer’s best kept secrets.

There are many tools out there to uncover your competitor’s PPC channels and advertisements, but they are not 100% accurate and they don’t tell you which ad was a success and which wasn’t.

Of course for every industry the exact advertising mediums might vary, but below I will list some channels that usually work for B2B SaaS.

05 Jul 2016

How To Use Quora As A Marketing Tool

by Alex Chaidaroglou | with 12 Comments | in Content Marketing

Do you remember Yahoo answers?

Well, Quora is a similar community made more professional and with more features.

Now, instead of getting your questions answered from random people on the Internet, you will get it from people with certain backgrounds.

Apart from the inherent value of Quora as a community, it can also be an amazing marketing tool, if done right. It has very high quality people, its questions get ranked in good positions in Google, thus driving organic traffic and it has from long tail questions to questions asking specifically about a product like yours.