Archives by: Alex Chaidaroglou

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How Should You Evaluate B2B Content’s Quality?


Today, most people see the value in content marketing. That’s why more and more businesses want to get into it, by creating content, mainly blog posts.

As we enter 2015, it will become increasingly harder to cut through the noise, especially in crowded and competitive industries, like digital marketing.

This is great news for us who publish quality content, because it will make us focus on the effective channels with meaningful discussions, while avoiding the crowded ones.

“Quality” is one of the topics I can get pretty emotional, because I can’t stand anything that is done halfheartedly and with a “bored” attitude. Whatever work I am involved in, I want it to be top-notch, even at my own expense sometimes.

If it doesn’t meet my quality criteria for any reason, it gets “on hold” or even permanently trashed.

You should be able to do the same, without the slightest remorse.

Note: The only exception is when you test a minimum viable product – a totally different scenario.

I digress… let’s learn how to level up our content!

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7 Ecommerce Mistakes You Should Avoid At All Costs

Are you victim of 1 or more of these 7 ecommerce mistakes? Keep reading to make sure, you are not…

What’s easier way to shop, than a few clicks and wait for your favorite item, right?

It’s no wonder ecommerce stores are alive and kicking. However, usually more fail than they succeed and a few of those that succeed might be leaving money on the table.

How is that, you ask?

It’s pretty simple. Most owners will find a profitable way to drive sales to their ecommerce, scale it as much as possible and then leave it as is.

The thing is, that there are many ways to drive sales to an ecommerce and to maximize your profit as well, all while the customer is getting more than what he expected.

Keep reading for the 7 mistakes your ecommerce should avoid at all costs, with the 7th being the deadliest.

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What Are The Best Content Marketing Metrics?

Competition is fierce in the world of content and to get the most from your marketing efforts you need to constantly measure your progress and optimize your strategy. Without cold, hard data you can’t pinpoint what’s working and – more importantly – what needs changing.

But with so much data available, one of the toughest questions content marketers face is which metrics are the most important?

A comprehensive answer depends on your specific goals, but today we’re looking at the key metrics you should measure for just about any content strategy. At some point you will probably have to dig a little deeper into data, but these are the core metrics you want to get started with.

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Is “Thin Content” The New Google Update?

I don’t know if you have heard about it but the past week or so, of writing this (23 Of September), numerous sites have started getting the manual penalty of “thin content“. Many speculate that it might be the anticipated Google algorithmic update. In fact it makes sense, because these penalties started in great scale, about a week ago and still going strong.

One could argue that it would be very hard for all these actions to be taken manually at such a grand scale. What is more probable is that Google tweaked something in its algorithm, sent signals of red flags and then a real person had a glance at the website, before handing it the manual spam action.

Update: I wrote this article on 23 of September, published it on 27 and 2 days ago Search Engine Land confirmed the news, that it is a Panda update.

Let’s dive into it, shall we?

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7 Common Content Marketing Mistakes and How to Avoid Them

Everyone is going bananas since 2013 with content marketing. If you look at Google Trends there is an increasing interest over time, especially since 2013. I am going to cover only the digital aspect of Content Marketing (there is offline too).

Unfortunately, most people just rush into it, without even knowing what it is. Surveys have shown time and again that at least half of the businesses who do content marketing, are not quite sure of their results.

Here are the 7 common mistakes that lead up to this situation:

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2 Facebook News Feed Changes and How They Impact Us

Yesterday, on 25 of August 2014, Facebook Newsroom announced 2 important changes on their Facebook News Feed algorithm.

Striving to give Facebook users the content that will be more appealing and engaging to them, they have taken into account the various reports submitted by users and came up with the 2 following changes:

1) Punishing Click-Baiting Content/Headlines

2) Boosting the reach of links shared in the link format

In my opinion the second change is the most important.

Anyway, let’s dive into these changes and see what do they really mean, shall we?

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How to Create Engaging Content for “Boring” Industries

Let’s be honest here, there are industries which are “sexy” and you can’t decide what to publish first, but there are also industries, that are less interesting…

Since you are reading this, I will assume you are in the latter. Hey, there is nothing wrong with that. Actually these industries are usually the most profitable!

So, you have probably heard about content marketing, you want to include it in your marketing plan, but you have no idea how to do it.

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